Five Best Practices for Real Estate Optimization

By Scott Henley

When you own or occupy a sizable real estate portfolio, it’s easy for efficiency to get lost in the shuffle—you may be throwing away money that could instead be used to increase your bottom line. In order to keep the portfolio thriving and profitable, it may be time to consider an optimization plan. Here are some best practices to consider:

1) Bring the Entire Team to the Table: Group consensus is at the core of the optimization process, so make sure all stakeholders are involved in the process, including real estate professionals, the financial team, human resources, and company leaders. Use this as an opportunity to discuss business objectives and gather various viewpoints and recommendations.

2) Crunch the Numbers: How is your space performing? Understand the entire portfolio’s square footage, number of occupants, operational costs, energy consumption, lease setups, geographical overlaps, and vacant space to see where you can redeploy capital, erase inefficiencies, and strategize.

3) Modernize and Refresh: Where can you bring your portfolio up to today’s standards? Occupants increasingly expect more collaborative spaces, amenities, superior technology, and sustainability. There are cost-effective ways to upgrade your portfolio to garner more attraction, increase employee retention, and position your company as a market leader.

4) Streamline Processes with Technology: From portfolio management to lease administration, a plethora of software options are available to help companies and real estate professionals keep track of important numbers and documentation.
5) Reevaluate Lease Options: Work with your real estate team to look at where different lease options may positively impact your financial position. For instance, your company might consider a sale-leaseback out of owned real estate, allowing you to turn an asset into cash for reinvestment. Perhaps an early renewal will help your company save rental costs in an increasingly heated real estate market. Or there may be opportunities to consolidate offices and sublease space that was otherwise being inefficiently used.

For more information about how you can grow your business through corporate real estate decisions, contact Scott Henley at 904-514-2883 or shenley@phoenixrealty.net.

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